What is copywriting?
Copywriting is the process of creating copy as per specifications from a creative brief.
The term copy refers to text that is of a promotional nature, for example, a text that promotes concepts, businesses, opinions or individuals.
The process is based only on creativity and doesn’t involve translation, or indeed any foreign language at all other than perhaps just enough to read a foreign brief on the requirements.
Copywriting is the process of writing all sorts of advertising and promotional materials, for example, brochures, websites, advertisements, catalogues, emails, newsletters, etc.
It’s the kind of text that creates an emotional response in the target readers, prompting them towards a specific action such as buying something, making a donation, etc.
Alternatively, if you require copywriting in a foreign language check out our transcreation services.